By Welton Hong:
In the first edition of this book, marketing expert Welton Hong advised funeral home owners that the nature of marketing was rapidly changing, and they needed to evolve to survive. Four years later, we live in a world where everyone from adolescents to great-grandparents have convenient 24/7 access to the internet through smartphones, tablets, and even smartwatches and smart speakers! Now that it's incredibly easy to access information online, it's imperative that funeral homes take advantage of techniques to attract at-need and preneed clientele over the internet. Some offline marketing methods still work—and if you're getting solid ROI, stick with them—but you simply can't succeed in an age of competition from direct cremation providers and corporate firms without also having a robust internet marketing strategy. In this comprehensively updated 2019 edition of Making Your Phone Ring for Funeral Homes, Hong clearly explains all the ways you can surpass local competitors on the internet, connect with families online, and convert those online leads into actual clientele!
6 FD CE.